Posted by Michael Doyle | 18 Oct 2006
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Comments (4)
The new Sony BRAVIA "exploding building paint advert" has been released.
Splashy!
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Comments
Wow. Just wow.
creative but wtf. Al Gore won't be happy about this.
According to Sony,"The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!
The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.
Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin."
Very imaginative