Core77

Tomorrow the Stanford Graduate School of Business hosts their Cool Products Expo 2007, a "showcase of companies and products at the intersection of manufacturing, design, and 'cool.'"

I guess the question is, what's "cool?" According to their website:

How do we define "cool"? -- Ready: end-user products, not components. -- Factor: coolness is readily apparent, requires no explanation. -- Edge: radically new, not just an improvement on an existing product. -- Function: the essential combination of design and manufacturing.

Did that make any sense to you?

To say that their copy needs tightening is an understatement, but I'll tell you what is cool: the Expo is free, so if it sucks, all you've wasted is time.

Not that that's likely. Confirmed exhibitors for this year include Toyota, Tesla Motors, Logitech, Linden Labs, and frog design.