Core77

Thanks to everyone who came to the Soho Apple store in New York last Saturday for our "Meet the Designers" session. The 240+ slide presentation took the audience behind-the-scenes to explore the Dutch Master's design process, the challenges of fitting modern components on a bike frame that hasn't changed in 30 years, and Kt Higgins from the Bushwick Bike Shop showed us some of the more rare and obscure custom bikes she's worked on.

An after party at the recently opened Ace Hotel seriously couldn't have been a more fitting place to showcase the Dutch Master. The bike will be on display for the rest of the week; the interior of the lobby is worth the visit alone if you're in town.

The Dutch Master at Ace Hotel
July 11-18, 2009
20W 29th Street
New York, NY 10001
Tel: 212.679.2222

Click through for more pics...

Apple Store presentation

Ace Hotel launch party