Core77

Who Moved My Blackberry? is a new book about

someone who works for a company that's very busy making nothing in particular. In a bid to stand out, he devises a whole new concept, which he dubs "creovation" -- half creativity, half innovation.

"Creativity and innovation are the two great things that all corporations make such a song and dance about...," Kellaway says. "They all talk in such a ghastly way, which is often a substitute for thinking. And when they come up with an idea that they genuinely think is creative, it's laughable."

[via Snark Hunting]