Core77

A recent report published by Trendwatching.com entitled "Customer Made" details efforts to include customers in the creation of everything from products to services to advertising. Design competitions get a lot of coverage (including our work with Timex). The image above is from the 2006 Muji Award, which invites people to submit product ideas (deadline of August 31). However, does a prize of $20,000 make it fair to sign over all rights to a (potential) million-dollar idea?

[via 37 Signals]