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Love them or hate them, Apple's impact in the world of product design is difficult to dispute, and even harder to emulate. But Digital Arts Online believes they have distilled Apple's winning product design formula down into eight "secrets:"

Secret 1: Engineering supports design -- no exceptions
Secret 2: Fewer is better
Secret 3: The experience is the product
Secret 4: The product is the product
Secret 5: You can't please everyone, so please people with good taste
Secret 6: Leave the past behind
Secret 7: Product names are important. Really important
Secret 8: Group affiliation is the driver

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