Core77

A bit early--but then there's never a bad time for a good idea, is there?--Rob Walker has proposed a New Years Resolution to ad agencies and allied professions on his Murketing blog, and we couldn't have said it better ourselves: rather than resolving to be "good" by working for clients that do "good" things, he suggests something a little more basic:

Pick an idea that you believe in -- with social or environmental responsibility at its core.

Now go out there and use your persuasion talents to advance that idea in the public sphere. Change behavior in ways that do not involve buying your clients' stuff, that do not involve the profit motive at all.

Do it because you -- yes, you; not an entrepreneur or a brand that you work for; you -- actually believe in something, and you stand for something, and you have ideas, and you care.

Don't look for a client, pro bono or otherwise, who has values. Just have values.

While not directed specifically at designers of other stripes, the suggestion translates well across many disciplines.

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