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Antenna Design is transforming nuts, bolts and circuit boards into brand experiences, making "interface" and "automation" a lot less scary for marketers outside the tech world.

"Since New York-based Antenna Design launched in 1997, its work has meandered in and out of the public and commercial realms, overlapped with experiment and art, and blurred the distinctions between product, interface and environment. Its output includes New York City subway cars and ticket vending machines, JetBlue's electronic check-in kiosks, Microsoft VoIP telephone systems and flexible display monitors for Bloomberg. Not to mention art installations in Bloomingdale's storefront windows, interactive exhibits for public arts foundation Creative Time and, recently, a conceptual installation in Turin, Italy involving re-contextualized sand bags.

So, with such a wide range of work, what exactly is it that binds the firm's design practice?

According to founders Masamichi Udagawa and Sigi Moeslinger, it's people. Udagawa and Moeslinger say they can navigate diverse projects because they all begin and end with the user."

>> Read all (Creativity online)

via Dexigner