Some Big Three news (or Two out of Three, anyway):
In a bit of good news for auto designers, GM has appointed designer Bryan Nesbitt General Manager of its Cadillac brand. Why is that good news? Because:
It has been extremely rare for designers--even top executives in design--to move into wider executive positions in the automobile industry. Tom Gale, Chrysler's widely respected chief of design, was discussed for several years as a potential top executive, even chief executive, but never made the move.
Perhaps the ailing auto giant has finally received the kick in the ass it needs to give design a bit more credit? Time will tell. Our eyes are on you, Mr. Nesbitt!
Across town, Ford has pulled the wraps off of its newly redesigned flagship, the Taurus. The car is one of the first produced under Ford's new Global Product Development System, which "made it possible to deliver an all-new sedan 12 months sooner -- with more new features than customers and dealers dreamed possible."
Exterior design details are more sculpted and powerful--from the powerdome that speaks to the strength behind its confident grille to the pronounced fenders and fascia. Bold new headlights combined with recessed parking lamps frame a new expression of the signature Ford three-bar grille--and the lowered roofline helps make the new Taurus more aspirational.
New wheels, from 17- to 20-inches in diameter, fill the sculpted wheel wells and lend Taurus a muscular and athletic stance. The raised shoulder lines of the new Taurus provide a confident profile and enable generous truck capacity.
Though it boasts a more upscale design, the new Taurus starts at a relatively low $25,995, which the boys at Dearborn hope will spur sales.