Posted by Steve Portigal | 28 Jul 2005
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Via BoingBoing
Regardless of your perspective on the NYC subway bag searches, one must admit that this is genius. Use tools that put the customization (if not the direct creation) of products into everyone's hands and use the icon of the product itself to comment on the event. It's more than a slogan-on-a-t-shirt/button/placard, it's product as social action.
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