This is pretty nuts-and-bolts ID, but I believe we're looking here at an early, primitive version of a design that we'll see more refined versions of in the future. The Pallet Sign, by U.K.-based Fripp Design & Research, is a simple series of clips that cover the sides of shipping pallets and provide a surface for signage, angled upwards so standing consumers can read them. Why?
Steve Roberts, director at Fripp Design and Research explains: 'Many retailers use pallets to display fast moving goods to save time and avoid the risk of damaging them. We recognised that the problem with pallets is that they can look unsightly in-store and product packaging is not always designed to sell the benefits of the individual products for sale. Pallet Sign hides pallets from view, as well as providing retailers and manufacturers with a vital POS sales tool to help them promote products to customers.'