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FRIEZE ART FAIR NEW YORK 2012More than 180 contemporary galleries took part in the inaugural edition of Frieze New York
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I just had one of those moments where I feel like I'm living in the future, prompted by watching a German commercial about an Italian appliance--specifically, the Bugatti-designed Volo toaster. Check it out (starts at 0:17):
And my "future" feelings aside, yes, I know, the Volo's actually from the past. (It came out around 2007, but if you never heard of it either, give me a cyber high-five.)
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Comments
Cyber-five! Also, I'm all for toast, but this seems a little excessive...
actually, I don't think this a commercial. It looks like a DVD that came with the product.
To me, that's like asking NASA to design a guitar for Elvis and aside from that, this toaster functionally reminds of the BMW iDrive. What happened to the classic lines and timeless function of the simple two-slice-push-down toaster?
1. The user interaction on this is terrible. Excessive motors and ridiculous button controls, not to mention unnecessary size for a TOASTER.
2. Why is Bugatti making such a terrible product? Stick to cars.
Is this for the worst commercial ever contest?
Then we have a winner!
...das bagel programme....
excessive?...I guess that's what you get when you cross a Veyron w/ a kitchen appliance..
It's like one of those videos from the 50s about what the future might be like. It definitely doesn't feel like the future now. Big clumsy effort.
I always feel we're taking a step backwards when we hold up automotive stylers as bastions of design.
Uh, if "living in the future" is code for "oh my god, please keep smiling and touch that bagel button again!! muhwah!!!" then I am right there with you...
funnily enough, she uses a gesture twice, which means "excellent" in german culture, but "asshole" in italy :)