DESIGN MIAMI 2011
TOKYO DESIGN WEEK 2011
DUTCH DESIGN WEEK 2011
VIENNA DESIGN WEEK 2011
Posted by Carl Alviani | 15 Sep 2008
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Via the getting-better-every-month Design Mind blog from Frog, an observation on this month's new favorite marketing word. And the winner is...vibrant! Spurred by an encounter with the term in Wired magazine's explanation of its design changes last week, Frogger Tim Leberecht places the word in its generational context:
Like "compelling," "sexy," "engaging," or "authentic," vibrancy is the new best friend of marketers who are constantly on the search for attributes that are not trivial, not overused, and that appear to originate from some remote outside-of-marketing-jargon universe where the language is still compelling, sexy, engaging, authentic and -- yes, vibrant.
Of coincidental note, we just arrived in Southern California this afternoon for a seminar at Toyota's Calty Design Research center, where the press kit names one of the cornerstones of the Toyota Design Philosophy as Vibrant Clarity. And it turns out they've been doing so for quite a while now
Maybe that's why they're crushing GM? Exceptional buzzword prediction skillz?
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