

RE-35 is an awesome product: It's a film-roll-shaped cartridge that you insert into any film camera, instantly transforming it into a digital camera. A "Flexisensor" sheet extends from the cartridge once inside the camera, using the existing lens to capture high-res digital images.



Alas, as you might guess, the RE-35 website went live... on April 1st. Yet the credibility, interest and demand for the not-real product was so high that Rogge & Pott, the Hamburg-based design duo who conceived it, have had to stamp the following disclaimer on their site:
Re-35 does not really exist. We (the design company Rogge & Pott) created Re-35 as an exercise in identity-design. We invented the "product" because it was something, that we had wished for for a long time (as many others). We launched the website and sent out "press releases" on April first - thinking, that the date would make clear, that Re35 is just wishful thinking - a classic April Fools Prank!...However: All this attention Re35 ist getting might actually be good for something. It proves, that there is a gigantic community of photographers with analog equipment out there that is desperately waiting for a product like this to come along- and we are looking into the possibilities.
Comments
I wish this was a real product. I have seen it on a couple of different websites. It would be interesting to see if it produced the same type of images that the real film could produce.
I'd love one for my Pentax 110 SLR :-)
This isn't a new idea. Some 10 years ago a company called Silicon Film released a similar product EFS-1 and their line of "e-film" products. It was ahead of it's time and expensive, I actually think a similar product it might do ok now what with the current lo-fi "toy camera" craze.
http://www.ideinc.com/silfilm.html
Once again we seek the mythical digital camera insert.
Intel & Kodak were going to do something in 1999. They were followed (in 2000) by Silicon Film with a (e)Film EPS1 concept. The end result ... nothing.
esto en realidad es reutilizacion y democratizacion de la tecnologia. que buen producto y fantastica idea.
This would be amazing, I recon put it on kickstarter.com with a $100,000 needed and you will have it in production in no time. I know I would be getting my Dads Olympic SLR out of the attic.
I am having analog camrera NIKON FM 10, But due to digital world It is difficult these days to get proper film. So, I would like to know more about how to convert my analog camera to digital camera so that I can make best use of my camera.