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Posted by: hipstomp
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Comments (3)
The thought of teenagers who hate cars might have been unthinkable in the 1950's, but that's exactly what Nissan Motor Co.'s Exploratory and Advance Planning Department found in recent research.
Enter the Mixim, a Nissan concept car designed for digital-age youth with a lack of interest in cars. "Our ultimate objective was this is something their parents would hate," says Nissan EAPD General Manager Francois Bancon. And as Nissan's press release puts it:
The Mixim concept car is a compact vehicle for young drivers who are mostly engaged by their computer and the world via the internet. The driver sits centrally, with two seats either side, while the steering wheel and controls are inspired by the interfaces so familiar to computer gamers.
Reuters has the full scoop here.
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Comments
im in highschool, and i think this looks dumb.
Francois Bancon from Nissan should read some Francis Bacon:
"He that hath knowledge spareth his words."
Design something kids' parents would hate? How about design something that everyone hates and you're closer to the brief.
"Our ultimate objective was this is something their parents would hate." Ah, the huge corporation trying to be conspiratorially hip with the young folks... and what better way to express your mutual disdain for parents by getting them to spend $16-$20k on a retarded looking car? Take that, prudence!