DESIGN MIAMI 2011
TOKYO DESIGN WEEK 2011
DUTCH DESIGN WEEK 2011
VIENNA DESIGN WEEK 2011
Posted by hipstomp | 31 Jan 2008
|
Comments (1)
Guerilla marketing company JI Worldwide is putting their money where your mouth is. So here it is folks, the new frontier in advertising: High Definition Napkins.
"Many companies have looked to alternative advertising mediums as both the media and consumer behavior have become more fragmented and specialized," said Jay Jaber, the founder of JI Worldwide, Inc. and, at 28 years old, a Finalist in the 2007 Wall Street Journal's "Creative Leaders Challenge." However, he said, B2C companies often look in vain for viral ways to reach potential customers and continue to rely on traditional advertising mediums."Basically, when people go out and use napkins, they're having a good time," Jaber said. "We help companies be a part of those experiences that in a way that--when compared to other mediums--isn't fleeting."
And how did they come up with this idea? We're guessing they were at a bar and...sketched it on a napkin.
Comments
Because ads have never been put on napkins before? Oh wait, these are High Def. Ah.