Core77

Guerilla marketing company JI Worldwide is putting their money where your mouth is. So here it is folks, the new frontier in advertising: High Definition Napkins.

"Many companies have looked to alternative advertising mediums as both the media and consumer behavior have become more fragmented and specialized," said Jay Jaber, the founder of JI Worldwide, Inc. and, at 28 years old, a Finalist in the 2007 Wall Street Journal's "Creative Leaders Challenge." However, he said, B2C companies often look in vain for viral ways to reach potential customers and continue to rely on traditional advertising mediums.

"Basically, when people go out and use napkins, they're having a good time," Jaber said. "We help companies be a part of those experiences that in a way that--when compared to other mediums--isn't fleeting."

And how did they come up with this idea? We're guessing they were at a bar and...sketched it on a napkin.