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How to bring new products to market despite the economic downturn
Posted by hipstomp |  3 Mar 2009  |  Comments (0)

0moq7.jpg

An oriental medicine practitioner I know says it's actually good to get sick every once in a while, as the attendant struggle strengthens your body's immune system. Similarly, a crap economy is supposed to breed ingenuity by forcing us to activate our wits to survive.

What could this mean for product design? In these tough times, is there a way to bring experimental new products to market, risk-free? Scott Amron of a new company called Moq7, "the world's first discount preseller of next generation products," hopes so:

Bankers aren't lending. Jobs are scarce. Retailers are failing. Manufacturers are cutting back. Investors are freaking out. But, people still want next generation products and they want 'em cheap. People should not be priced out of great products. Big business should not have the final say.

Moq7 removes the financial risk associated with a start-up. Ship all at once and manufacture all at once and do so at full volume... and pass the savings on to the first to buy. Pay no interest on any loans and don't lose any percentage in ownership to fund the thing. Isn't that every designer/entrepreneur's dream?

We help manufacturers meet their concept product MOQ's by offering consumers the opportunity to pre-order next generation goods at closeout prices in a concerted effort to boost innovation and create jobs.

MOQ (Minimum Order Quantity) is the number of units that must be manufactured in order for a product to be produced and sold at a reasonable price - high volume / low cost. We presell items prior to production to help manufacturers raise the start-up capital they need to produce the item. The sale price is further reduced for our buyers to reward them for placing orders prior to production.

In addition to great buys on tomorrow's innovative goods, the manufacturers often pay our buyers a percentage of profits, called a dividend, in exchange for helping them raise the start-up capital they need to begin production. Buyers can choose to have their dividends paid directly to the charity of their choice.

All money is refunded should we fail to meet the manufacturer's MOQ. The numbers of units sold and the respective MOQ's are listed with each concept product on this website.

It's crazy! But it's so crazy that it just, might, work.

We've posted some of the products Moq7 is offering before: Check out the Cash Money Clip, Brush & Rinse Toothbrush, and Off-Switch Light Hook.

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