
When approached to do a commercial for Subaru's powerful WRX STI rally car, creative agency DDB Canada had an unusual idea: Do a flip-book animation--by adhering 760 individual and precisely-spaced frames to a one-kilometer-long wall on a test track. Then mount the camera to the car, which whips along the wall, and once the driver hits a certain speed, the frames blend. Check it out:
Needless to say this took tons of preparation, as you can see in the making-of vid below. Kudos to DDB C's team for insisting it could be done, and doing it, in the face of detractors claiming it would be impossible to pull off without a green-screen.
Comments
so what? Seen better flip book commericals
It doesnt say anything about that car if the truck with the camera arm has to go faster to film it.
Standing near this setup may result in the most agonizing paper cut ever.