Core77

Every once in a while a mainstream paper stumbles upon industrial design for the seemingly first time, and proceeds to explain what the field is to its readers with an endearing or irritating naivete. For us salty dog ID'ers these articles serve no use; but they may be of assistance to those of you just entering ID school to the bewilderment of your parents, who perhaps preferred you study something easier to describe to the neighbors.

So here's the latest "What's ID?" article, this one from The Mercury News; e-mail it to mom and pop so they can understand what the hell you're studying. Think of it as "the birds and the bees" conversation in reverse.