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FARNBOROUGH AIRSHOW 2008
CERAMICS AND SOUND EXHIBITION
100 PERCENT DESIGN SHANGHAI
HAMBURG HARLEY DAYS 2008
BERLIN DESIGN FESTIVAL 2008
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MAKER FAIRE 2008
The recent Cormac McCarthy/Coen Brothers team-up No Country for Old Men re-ignited our love for good ol' American vernacular, managing to capture the benefits and beauty of direct, bastardized English through the expertly-written dialogue.
Perhaps Josh Brolin or Tommy Lee Jones' characters could have named the US-heartland-based Big Ass Fans, a manufacturer of, well, guess. The website bears proclamations like "More Air In Your Face," sections like "Big Ass Voice Mail" and copy like "Big Ass Fans is a dance club necessity. Your patrons want fun, not a sauna." And as the product endorsements attest, their industrial-strength products will apparently blow the bejeezus out of you.
The company's been around since 1999, and came into this world with a decidedly more humble name: High Volume Low Speed Fan Company. Wish we could have seen the marketing meeting leading up to the changeover.
100% Shanghai Gallery
Steve Portigal
It's the economy, stupid
Dunne and Raby
Comments
I wrote about this two years ago
(Big Ass Fans: Great idea, Dumb Name) and boy did I take a lot of abuse, including "The name is fun, catching and descriptive. Anyone who takes "offense" is being a total prude. Not to mention that there is nothing wrong with either bums or donkeys." It appears to work for them and they are very nice people, even sent me a T-shirt and a hat that I am too embarrassed to wear.
Thanks for the kind words about our fans and our style. We take being Big Asses very seriously.
If you send me an email to fanny@bigassfans.com with your mailing address I'll be glad to send some Big Ass Fans swag your way.
Most ASSuredly,
Fanny the Donkey
Official spokesequine
Big Ass Fans