Freshness Mag posted a nice interview with Johan Liden, industrial designer and co-founder of New York-based creative consulting firm aruliden (the other half being Rinat Aruh). One of aruliden's most recent projects was the design for limited edition paddle and ball sets which were given to a few participants of this season's PUMA Table Tennis Tournament (PT3). Freshness and Liden chat about what spurred his design efforts, aruliden, and deets on a few sweet projects including the PT3 sets. Read on!
You go to a sporting good store and there is no ping-pong department. So the sport doesn't have the same presence. The project adds a little fun also adds a "face" to the sport. If you ask anyone, what is the "face" of ping-pong? Most likely you would not get something glamorous.