A pair of DIY Kickstarter projects (yes, not-quite-DIY ones exist) that happen to represent two sides of the same coin—or rather, concept—landed in the inbox over the weekend.
Marshall and Chester's "Etchpop" is essentially a digital design platform that brings images to life as a reusable woodblock to impart a more 'crafty' aesthetic to home printing. The results are something like a cross between a rubber stamp and a silkscreen, best pressed in multiples with a limited or serial palette.
The Portland, OR-based design duo has already gone ahead and taken out a small business loan to pay for their own laser cutter, so the money will largely go towards those expenses, as well as developing an accessible web app for aspiring designers.
Jeannet Leendertse's "me-do-dat" concept is perhaps the more ambitious of the two: she's seeking $10,000 to produce a first edition of good-deed gift cards. The Dutch-born graphic designer has spent the past two decades in the Boston area, and while she specializes in publishing, "me-do-dat" marks a departure, inspired by "the old tag that used to be stamped on the first page of our library books."
Somewhat less ambitious video after the jump...
Leendertse expands on the traditional notion of giving a favor as a gift, preserving the sentiment in a physical object that represents the persistence of goodwill. In other words, she truly puts the "log" back in "analog" by including a running list of each recipient with each "me-do-dat."
On the hand, someone could easily mock-up and produce his or her very own (reusable) "me-do-dat" template using Etchpop... Though one could could be to design an Etchpop stamp for a friend or loved one.
In any case, the two projects strike me as disparate yet complementary manifestations of the DIY spirit during this third recession-burdened holiday season, focusing on personal, physical objects as opposed to soulless gift cards or digital tidings.