Posted by hipstomp | 16 Aug 2007
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The latest fusing of design disciplines: Liz Claiborne will begin designing electronics accessories for women for big-box retailer Best Buy. Starting October 21st, shoppers at 250 select Best Buy storefronts will have access to Claiborne-designed goods, for $25 to $200.
An extensive offering of laptop bags and sleeves, business totes, cell phone cases, MP3 cases and camera cases will be available in a variety of designs and fabrics, including luxe leathers, jacquard patterns and metallic and patent finishes.
"[It's] an excellent opportunity to bring the Liz Claiborne aesthetic to the consumer electronics industry by creating fashionable accessories for the items we can't live without in this hi-tech world," said Dina Battipaglia, president, Liz Claiborne Accessories.
"We know many of our customers want technology to be more than a simple necessity, they want their devices to reflect their sense of style," said Liz Haesler, vice president at Best Buy. "By working with Liz Claiborne we are bringing new options to our customers who are looking for both function and fashion."
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