Jordan Farkas' guerilla ad campaign for Mothers Against Drunk Driving, recently featured on New Creatives, involves these Grim Reaper decals oh-so-cleverly slapped onto side view mirrors. Drivers of "treated" cars are definitely in for a surprise the next time they change lanes, however, let's hope they're sober at the time 'since being in an altered state might convince some that it's for real.
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