Core77

Agata Jaworska is one of the fresh design graduates from the Design Academy in Eindhoven (the Netherlands). We spotted her 'Made in Transit' project in the midst of the graduation show during last month's Dutch Design Week.

Made in Transit is a new packaging concept where food production and distribution go hand in hand. Agata's thinking is focuses on enabling growth rather than preserving freshness, a shift from 'best before' to 'ready by' for fresh foods. The aim is to enable growth throughout the entire supply chain so that the consumer actually harvests the product when he's ready to consume.

Her outspoken thesis demonstrates very well how design thinking can go beyond the operational level of packaging design and becomes a powerful tool for new strategies. Enjoy the story in a more visual with the Made in Transit animation on YouTube

Agata notes she is working together with scientists from the Wageningen University to develop a proposal for funding. Lets wish her good luck and hope today's blog post will be next year's success story!