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The Canadians have been up to it for years and finally getting the world (well, maybe just the UK) to follow suit. What is it?
Milk Bags!
Yup. Mega-market Sainsbury is launching milk sold in recyclable plastic bags across 35 of its stores today, followed by availability in 500 stores within a year. The pouches are aimed at reducing packaging waste. Sounds ingenious, but this is nothing new - Coop tried launching milk pouches in the 70's and Sainsbury's in 2001, both with little success; however, a spokesman for Sainsbury said: "The jug that was used seven years ago was a more primitive design. The format was popular and we now have a milk jug that we're satisfied offers the level of convenience that customers will want - no mess, no waste." (Times )
For a sneek peek, first check out the BBC's Rory Cellan-Jones "road test" one of the new specimens, then watch the real experts do it:
Dutch Design Week
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Comments
The Brasilians have been doing this for as long as I can remember!
When I was a kid, living in USSR, I remember seeing a lot of milk packaged in opaque white plastic bags.
in mexico, we have milk bags since 1980, provided by goberment or the social secure, for who have not money to eat.
According to my wife, Israel's been on this tip for a while...do we need a road test? Maybe after that we can road test this whole new measuring system called 'me-tric'...
Zimbabwe has had milk in bags since at least the 80's - they use a wire frame rectangular "jug" a little larger than the bag to aid in pouring from the container, no need for complicated design here.
These have been in India as well. Not only are they cheaper, the milk stays fresher once opened compared to rigid containers. Less air is made available to spoil the milk.