Timeless by Boym Partners Nov. 4-Nov. 14, 2009
Mealing by Marti Guixe Nov. 14, 2009
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Another great collection of clever integrated ads; we love how companies have to get extremely visually innovative as advertising clutter clogs up our mindspace. Here, Mr. Clean has apparently scrubbed one stripe of this Italian crosswalk spotless. Click here to see eight other ideas, including an absolutely killer Nike soccer concept.
via inventor spot
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Comments
this is urban spam me thinks.
good advertising is still bad advertising.
I am not sure as to whether I should praise these corporate tags or stand against them. They are clever and well integrated into the space. However, it is further cluttering of the urban landscape with product placement. Does this mean graffiti artists are off the hook or do they have to try selling something for it to be accepted?
I have very mixed feelings about this type of advertisement as well. From the viewpoint of an artist, I can appreciate the creativity that has went into coming up with such an advertisement. The concept is very intriguing and is likely to grab viewers in a way different to that of every-day brainwashing billboard or television ads. While a repetitious and overdone TV ad forces me to change the channel or drone out its content, this particular Mr. Clean ad grabs at least a few seconds of my attention and forces me to really think about it. But the question is whether or not I need to be thinking about it. Chances are, I don't. From the viewpoint of a consumer, I also tend to get very annoyed by ads that seem to float around me like a cartoon rain cloud. It leads me to question the boundaries of advertising and how far they might progress with these ideas into the future.
Advertising companies spend billions of dollars trying to figure out what makes us tick and are constantly trying to find ways to subconsciously sway us into buying their products. It's really quite amazing how much goes into the entire process. Apparently they are even wiling to risk the safety of a driver and the ability to become sidetracked with such clutter being placed right in the middle of the street (Mr. Clean ad above). While I appreciate the clever design aspect, I still find it unnecessary and extremely distracting; especially if more and more of these types of advertisements start popping up everywhere.