Posted by: Jeannie Choe
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Comments (1)

Although we're sure they wouldn't mind you hightailing it over to the nearest sneaker shop in an Escalade, Nike's making a no-drive, pro-run statement with this clever ad by DDB Paris.
via notcot

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TOKYO DESIGN WEEK 2008
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Comments
I think that this is a great way of advertising. Not only is it an intereating picture that will catch people's eyes, but it gives a good message as well. Running or walking is good for the health of people, but it is also good for the environment. Those two ideas are both big topics now a days. Being in the interior design field, i know that 'green' design is very popular now. By saying walking is better than driving, it's not only good for health purposes, but then it also saves on fumes from cars. Living in the United States, weight is becoming a big problem. With increased weight, there is also increased health problems. I love the idea of this add and i think it is a great idea that everybody would agree with.