DESIGN MIAMI 2011
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Posted by Jeannie Choe | 14 Nov 2007
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Comments (3)
At first glance, this may appear to be a NASCAR driver's bedspread, but it's really NYTO Studios' American Comfort Quilt--a handmade art piece featuring the logos of 58 mass-market giants that have both defined and crippled the American "fabric."
With today's increasingly fractured social fabric, it is now brands that give us a feeling of collective identity, heritage, and continuity, gradually taking over the role that family and cultural heritage once held. Our identities are no longer defined by our ancestors and our traditions so much as by multinational corporations who shape our personas through advertising and product placement. The traditional American quilt serves as a living family document, surrounding us both physically and emotionally with the events and the people who came before us. This quilt forces us to question the cultural legacy we are passing along to the next generation.
Comments
It's interesting to note that most of the logos are red. Why red?
The fact is we as a nation have screwed a lot of things up in the pursuit of monetary success. On the plus side those are great logo designs.
ABC, CBS, NBC, FOX or how about just Time Warner?!?! The only media giant on there is Disney and I am guessing only because they produce a tangible product line. But who more then the giant media corporations, shapes how we see ourselves?