Core77

Tomorrow the SEMA automotive specialty products trade show opens in Vegas, and technology company JDSU will be there to unveil a new line of paint. That's right, paint:

"New customization technologies are revolutionizing car color," says Barb Parker, color designer at JDSU. "Thanks to breakthrough design efforts already used on consumer products from cellular phones to sports equipment, we have really begun to change what we expect in product design. Consumers are looking for options beyond just silver and black....

"Colors project our feelings," adds Parker. "Silver dominates in hard times, as they have the last few years, while green, which was common during the '90s, reflects optimism. White, black, and beige are conservative colors. And red, orange, and yellow are 'look at me' colors."

Not everyone will be looking at the "look at me" colors; the SEMA show isn't open to the public. But there's a gallery of JDSU's latest paint colors (covering a lot more than cars) here.