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PC makers starting to appreciate ID?
Posted by hipstomp | 17 Oct 2007  |  Comments (5)

blackbird_250x.jpg

The death of beige boxes? A recent Wired article suggests, after chatting with Ammunition (and ex-Apple) designer Robert Brunner, HP designer Phil McKinney and Dell Industrial Design Director Ken Musgrave, that when it comes to computers and well-thought-out industrial design, Apple may no longer be the only game in town. Plain-vanilla PC makers Dell and HP are throwing more weight into their industrial design departments and philosophies as more and more customers "get, appreciate and demand great design," in the words of Musgrave. Lip service, or a genuine embracement? Time will tell. Until then, HP's 002 Blackbird, photo above, looks to be a step in the right direction.

Posted in Object Culture • Permalink Tweet This! | Digg This! | Save to del.icio.us | Submit to Reddit | Stumble It!
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Comments



Hong Kong TomOctober 17, 2007 12:52 PM

While the blackbird is definitely a good direction away from the beige (or grey?) box, as an industrial designer I still find it hard to choose a computer that is not a gaming rig AND well designed. Other than Macs, because I personally am stuck with Windows. There are some of us here that would love more choices for mid- to high-end computers that I wouldn't feel embarrassed if I put one on my desk.

bOctober 17, 2007 1:18 PM

um, no. this is old news. PC makers have stressed design for a while now--nobody's made a classic beige in a while. Even lame Dell has been pumping out more design-y stuff for years now. And all this stuff is still ugly. sorry.

willyjoebobOctober 17, 2007 2:25 PM

pc makers starting to appreciate BAD I.D.

Will one of these nearly billion dollar companies (Dell, HP) compete with Apple already!!!

greg October 18, 2007 2:22 AM

Dell is finally creating something "outside of the box.."

JOctober 18, 2007 10:50 AM

It looks like a radiator. At least they're trying.

Unfortunately, when you turn it on, you still get a disappointing user experience.

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