
Royal Philips Electronics today announced its global asimpleswitch.com consumer campaign showing that solutions for reducing energy consumption can be simple and actionable without compromising on quality of life.
By partnering with The Alliance for Climate Protection and the global Live Earth concerts on July 7th 2007, Philips aims to inspire more than two billion people to take simple steps, such as changing a light bulb, to lead a more energy efficient life. Part of the campaign is a consumer website www.asimpleswitch.com, launched on July 4 2007. Visitors to the Live Earth concerts and the Live Earth and MSN websites will be invited to record a personal 'simple switch' pledge either online or via SMS. Philips will track these collective pledges to change to energy efficient lighting and calculate the resulting energy and costs savings on the asimpleswitch.com website.

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Comments
It's good that the industry is promoting energy efficiency, but at the same time they are still producing inefficient technology like energy wasting incandescent light bulbs and even slowing down the process of phasing out the energy wasters. And by doing so millions of tons of CO2 will be needlessly pumped into the atmosphere.
Climate change needs urgent measures! Check out http://www.greenpeace.org/international/campaigns/climate-change/take_action/7steps/7steps-about
Let us save the balance of whatever is left of our environment for our children and their children.
Selfish acts beget misery for all in the end.
The producers of incandescent bulbs can go a little further by narrowing the gap in the price of incandescent and the energy efficient bulb.
As a consumer, pricing is a major factor when it comes to purchasing alternative products
The 'higher price' depends on the viewpoint. An incandescent costs about one euro and lasts about one year. Compact flourescent lightbulbs (CFLs) cost between five and ten euros and last 6 to 15 years. Let�s stay conservative and say that the average CFL costs 8 euros and lasts six years...
A CFL saves you 8 euros on your electricity bill per year. Over six years that comes to 48 euros. So a CFL costs 2 euros more and saves you 48 euros in electricity bills. Therefore, an incandescent bulb costs you 46 euros more than a CFL ;)
And if the energy wasters would be banned, I'm sure CFL's prices would go down as well.
Ps. If we make the switch to CFLs in homes EU wide, we could shut down 25 power stations, and if we switch to efficient lighting for all usage (domestic, street and office) we could shut down 67 power plants!
I took a picture at the concert and i would like to see my picture