Core77

It's the hi-tech version of a mall kiosk with brochure sleeves stuck to it: Fujitsu's interactive UB Wall performs similar functions, using a touch-sensitive plasma screen, motion sensors, and RFID technology.

UB Walls are currently installed in Nomura Securities branches, where the devices act as follows:

Attract: In its default mode, the UB Wall acts like an animated poster, displaying general information.

Interact: When a customer approaches, motion sensors switch off the advertisements and switch on a touch-navigable menu. The customer can then interact with the display in a menu of services.

Disseminate: If the customer wants to take information with them, as we once did with physical brochures, the UB Wall uses RFID and Wi-Fi to beam the data to any accepting device--an IC-equipped cell phone, for instance--the user may be carrying.

If you think about it, the UB Wall is actually similar to the original iPod: they took a bunch of fairly commonplace technologies (small hard drives + music-playing software, or touch-screens + motion sensors + Wi-Fi) and combined them in a way that's useful to consumers.

via digitalworldtokyo