
MELD is a Norwegian product development company, that's in the business of mass customization by way of platform design.
According to MELD, "the world is not ready for mass customization on a grand scale. Presented with the choice of 'anything', most people will be overwhelmed and simple draw a blank. To both educate and react to this reality, platform design give a basic starting point, a first step in moving to a mass customized world."
MILAN DESIGN WEEK 2009
PICTOPIA FESTIVAL 2009
HOME AND HOUSEWARES SHOW 2009
TRANSVERSALE 2009
NEW YORK CITY TOY FAIR 2009
IMM COLOGNE INTERNATIONAL FURNISHING SHOW
NORTH AMERICAN INT'L AUTO SHOW '09
TOKYO DESIGN WEEK 2008
LONDON DESIGN FESTIVAL 2008
NeoCon 2009
MD&M East and ATX 2009
Nidecker Snowboard Design Competition
Tools of Engagement
Comments
Hmmm, I don't know about that comment "the world is not ready for mass customization on a grand scale." I sold hundreds of thousands of mass customized messenger bags through Timbuk2. I think it's just all in how you approach the branding of mass customization.