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Posted by Mark Vanderbeeken | 17 Apr 2008
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Comments (1)
MELD is a Norwegian product development company, that's in the business of mass customization by way of platform design.
According to MELD, "the world is not ready for mass customization on a grand scale. Presented with the choice of 'anything', most people will be overwhelmed and simple draw a blank. To both educate and react to this reality, platform design give a basic starting point, a first step in moving to a mass customized world."
Comments
Hmmm, I don't know about that comment "the world is not ready for mass customization on a grand scale." I sold hundreds of thousands of mass customized messenger bags through Timbuk2. I think it's just all in how you approach the branding of mass customization.