Core77

Serving on a criminal jury exposes one to unpleasant realities about the legal system and human nature. Serving on a design jury, on the other hand, merely exposes you to unpleasant truths about corporate innovation and creative talent.

Michael Schrage blogs about serving on this year's IDEA awards jury.

Much to my surprise, being a design juror gave me a far more useful and revealing glimpse into pop culture than a criminal trial. The experience radically altered my perceptions--and preconceptions--of how designers design and what "good design" really means. I literally do not look at "designed" objects or services the same way anymore. Neither would you.