Core77

Even today I think the business of shopping still gives me the greatest design buzz. The history of flight doesn't define the human experience, nor does the Industrial Revolution, but the business of shopping started when we were cavemen. The hunting and gathering form has now evolved into four million square foot malls, which is only another form of hunting and gathering.

Those are the words of Rodney Fitch, founder of retail design giant Fitch Design Group, in an interview with Arabian Business. A self-professed follower of Raymond Loewy, Fitch waxes poetic about shopping malls, retail design, and why he feels a connection with the Father of ID.