Until recently, star car designers Sergio Pininfarina and Giorgetto Giugiaro shared the distinction of being the only two automotive designers to receive Honorary Doctorates from the Royal College of Art. That has now changed as the RCA is extending the honor to a third designer, Peter Schreyer, the Chief Design Officer of...Kia Motors?
It's true. "Peter's controlled and intellectual approach to car styling has redefined the car design industry for the 21st Century," said RCA Professor Dale Harrow.
"This only serves to encourage me to produce the very best work of my career for Kia," said Schreyer. "Kia has given me the opportunity to shape its whole brand design and character, and seldom does a designer have such a clean sheet to work with. We have already started this journey with [the recently debuted ex_cee'd cabrio concept car] to show just where we might go, and at the Frankfurt Motor Show in September I think we will surprise the entire automotive world with what we are planning for Kia's future."
via maktoob
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