Mauricio and Sebastián Lara, who design projects as Eos Mexico, present "Sima Pashtun," a rug design that translates a traditional pattern into a technologically-enabled optical illusion. The visually striking result is the rug equivalent of a mash-up, combining global influences and ancient allusion in a contemporary design.

While the weaving technique originated in Tibet some 3000 years old, the Odabashian Trading Corp. executed the Lara brothers' design earlier this year for a current exhibition at the Franz Mayer Museum in Mexico City.

The press release invites us to "consider all the below references, origins and concepts that are 'woven' on to ONE piece of design for each rug and the location of where it will be exhibited:"
-The company is originally from Mexico City
-The founder was an Armenian immigrant who grew up in Istanbul
-The rug is woven in India by Nepalese craftsmen
-The materials are from New Zealand, Egypt and India
-The designers are from Mexico
-The technique is from Tibet, developed 3000 years ago.
-The museum houses the collection of a german immigrant


Comments
Why is it called Sima Pashtun ? What does this name mean ?
Sima = in spanish, it means a depression or concave surface that appears on the ground.
Pashtun= tribal people of Pakistan where the design of the original rug came from. The un-distorted image used by Eos was of a rug we have in inventory that was woven near Lahore.
But tribal Pashtun peoples do not have any tradition of rug making. There is present amongst that area and amongst those people refugees from Afghanistan. They are the ones that practice the rug making. They spread all over Pakistan due ot the war in Afghanistan.
You must make sure that you are actually naming the rug correctly, because you can be sure that it will turn into a political instrument at one point or another.
Wish you all the best.
Jawan
Thank you for your comment. Perhaps my clarification was not thorough enough:
While in development, EOS Mexico requested several designs from Odabashian's traditional design collection. The design they found most useful for the purpose of of this design expiment was a rug woven in Pakistan. They chose the name because it is important to them to mention Pashtuns as invoking the relevance of the origin of the actual design.
Respectfully, the designers are free to name their work as they see fit. And, furthermore, any person who uses this as a political instrument is not really sensitive enough to appreciate the transcendence of the piece in the first place.. And thus, their opinion relevan to designs lacks credibility.
extraordinary work of these Mexican designers eosmexico.com, i have the opportunity to see this rug a live and i have to say this collection surely is physically and amazing piece!
CONGRATULATIONS TO HAVE THIS KIND OF WORK IN YOUR BLOG