
Osocio is dedicated to social advertising and non-profit campaigns. It's the place where marketing and activism collide.
Unlike commercial advertising, which only attempts to influence purchase decisions, non-profit ads seeks to connect us with other human beings. Social advertising has an uncanny power to make us stop, think and then take action to help a person, or a group of people, who we don't even know, who might be from a foreign culture, living thousands of miles away.
Osocio is conceived as a complete resource for all things in the world of non-profit and social messaging. It is a platform for global and local social issues, both large and small. It's a community of social thinkers and marketing do-gooders and the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
via Myriel Milicevic
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