Studiobility, the Icelandic design studio headed up by Gudrun Lilja, has launched a new partially-eponymous brand: Bility. Today at the Maison et Object design show in Paris, Lilja will take the wraps off of new Bility items like this Heklad Stal shelf made from polycoated steel:


The Heklad Stal is locally inspired, explains Studiobility:
Our grandmothers crocheted beautiful lace doilies. As children we especially liked the ones they used to pin on the outer edge of a shelf in the living room or maybe the kitchen shelves. The evening sun, when shining on the delicate work, made wonderful shadows that triggered our imagination.
Check out the rest of the Bility product lineup here.
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