Core77

If you've been looking for any reminders of why Muji is so worthy of your adoration and respect, the online counterpart to the most recent installment of The NY Times Magazine Fall Design Issue has a sweet little summary of this Japanese brand that has come to nearly define accessible minimalism for the modern era. The Unbrand, a photo essay and short article by Armand Limnander, gives the company's history in brief, offers a short overview of some of its lesser known products (bread-crust snacks? egg shell pie?), and a reiteration of our biggest complaint about Muji -- in the whole of North America, there are still only three.

>>see article and photos here