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Posted by Steve Portigal | 3 Jan 2007
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Comments (1)
The New York Times looks at the continued progression of homespun images (emphasis on the spun) into consumer packaging. They call it greenwashing, but is that too harsh? Design elements evoke cultural and emotional responses. Should designers and marketers play into those or is that manipulative? The article takes a pointed POV that may outrage us as consumers but caution us as designers/marketers/storytellers...
It's only a matter of time before Cap'n Crunch shows up in a hemp jacket, raising money to save the manatees.
Comments
If you feel a product image is designed to deceive, then participation in its design process is unethical.