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Posted by Mark Vanderbeeken | 27 Aug 2008
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When choosing a vehicle, women want design options that offer flexibility, allow them to connect to the outside world and offer more storage space.
These are some of the key findings from a study conducted by Johnson Controls in the United States and Europe, in response to the recent women-focused trends and market indicators highlighting the increasing buying power of women.
The company will utilize the data to inspire and drive industrial design and new product development that meets the evolving needs of women.
photo: Johnson Controls
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