NY DESIGN WEEK 2013 - WANTED DESIGN
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FRIEZE NEW YORK 2013
Posted by hipstomp / Rain Noe | 22 Jan 2013
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The curse of the designer: You sit at the bar quaffing your favorite brew after a long day at the studio, then the light hits the stein just right... and you start wondering what the C, M, Y and K numbers are of this particular beer. Well, wonder no more—the Beertone color reference guide aims to do for beer what Pantone has done for everything else in the world: Assign it a specific color value.
For now the Swiss-based venture has only quantified Swiss-made brews, but they've got plans to expand beyond their borders and are taking suggestions. There's no word on when the 200-plus swatch booklet will begin shipping, but they're taking pre-orders right here.
Comments
I love this concept-
they should also have this for whiskeys, and also should create a keyshot library. Then we can render all our products as alcoholic entities