Mutewatch is a minimalist wristwatch with an interesting UI: You swipe to access various features, though there's no iPhone-like animation that smoothly tracks the swiping. It's the type of thing that would clearly befuddle your parents, though anyone who's used an iDevice will "get" it.
You could be forgiven for thinking it's a concept, but it is in fact a real product. While it started out as an entry in a design/ideation competition at Sweden's Stockholm School of Economics, then-student Mai-Li Hammargren observed the strong interest and realized she was onto something. Now she's the CEO of the seven-person team that makes up Mutewatch.
Mutewatch has a second version, or V2, in the works though it "won't be out for quite some time," they write. "So I'd go ahead and get a V1 ;)"