Posted by Steve Portigal | 3 Nov 2006
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Intentional | Audio Identity Blog is a new, well, blog
Sound is everywhere-we hear hundreds if not thousands of sounds each day. These sounds shape our thoughts, our feelings, our behaviors, our lives.Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy.
Take their Audio Branding Pop Quiz on YouTube.
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