Core77

Livia Labate shares her inspiration and experience in creating a Wall of Ideas for her design team.

Capturing an idea is concrete step that helps you shape it and frame it, giving enough boundaries to allow it to grow. It's like eggs: If the chicken doesn't sit on its eggs, they won't hatch. On the other hand, if the chicken is a really busy web professional, she needs a hatcher to handle that for her.
[...]
* What is it called - Give it a name, or a tagline. Show it off.
* What does it do? - How it works and/or what problems it solves.
* What does it look like? - A sketch, behavior flow, napkin drawing, nothing at all.