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Non-trend start-up blog site The Uncoolhunter posts "off culture" updates (i.e. fur nipple warmers shown above), spoofingly laid out almost exactly like popular super-trend site Coolhunting.
Of course, we can now expect Uncoolhunter to become kewl. Dibs on "ReallyReallyUncoolHunter".
Smart idea, design and pop culture need all the social critique they can get. They should be a little more intelligent about it though if it is going to be more than a joke.
We're huge fans of The Uncoolhunter. They have a great eye for pop culture and find some great things to write about. We mentioned them and fellow "anti" site Don't Believe the Hypebeast the other day. The irony, as csven mentioned, is that a lot of these sites become popular for generating good content rather than for any supposed anti-establishment perspective.
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