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Posted by elle* | 28 Apr 2008
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From the man who set more records in tennis than he knew what to do with, all those years in short shorts certainly paid off for Bjorn Borg. That's right, from tennis star to - ahem - underwear guru (?!) Borg has launched his own line of undergarments for men and women. "I wanted to create comfortable underwear for daily use, suitable for an active lifestyle," Borg told WWD. From the looks of the company website it looks like he's up to more than that. Chock-full of hilarious interviews with Bjorn and prank phone calls to the paparazzi, this is one underwear-lifestyle-line we can't wait to get our, uh....hands (?) on.
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Um, Björn Borg underwear isn't really news. It's been de rigeur for the trendy set in Scandinavia for a long time
Hilarious! In Sweden we've used the Bjorn Borg underwear more than 15 years now. In fact, when I was young Bjorn Borg was more an underwear brand than a tennis player in my world. Real good quality underwear, though!